For individuals, Habitica is free to play. Even for small interest groups, free (or cheap) Guilds and Challenges can be used to motivate participants in behavioral modification. Think writing groups, art challenges, and more.
But some group leaders will want more control, privacy, security, and support. Examples of such groups are families, health and wellness groups, employee groups, and more. These plans provide private instances of Habitica for your group or organization, secure and independent of Habitica. See below for additional plan perks, and contact us for more information!